Web Survey Bibliography
Relevance & research question: Conditional monetary incentives are often seen as a measure to increase initial survey response and reduce attrition in panel surveys. However, they constitute a substantial share of survey costs. To reduce these costs, most panel providers use on demand pay-out options while assuming that not all panelists redeem their incentives. It is common to provide respondents with various redemption options such as cash or coupons.
Our research goal is to investigate in what aspects the respondents who redeem incentives differ from those who do not. For the group of those respondents who redeem their incentives, we analyze respondents’ preferences for redemption options of bank transfer, voucher, and charity donation.
Method & Data: We analyze data from the GESIS Online Panel Pilot study, an offline-recruited probability-based online panel of Internet users. Starting in February 2011, respondents were surveyed every month for 8 months. The amount of incentives was varied experimentally during recruitment, comprising groups of 0, 2, 5 and 10 EUR per survey. Additionally, we have detailed information about patterns of incentive redemption. Panelists could request the payment of their collected incentives at any time such as collecting their money. Participants could mix the options of bank transfer, voucher, and donation.
Results: The analysis indicates that only half of potential incentive recipients use the redemption option. The probability of payment increases with every completed wave and incentive amount. Still among those who completed all 8 waves, about one fifth of panelists never initiate any incentive payment. About 80% of respondents chose only one type of incentive pay-out (among those, 48.75% bank transfer, 36.57% voucher, and 14.68% donation). The other 20% chose more than one incentive option. Further analyses show the type of incentive varies between groups of respondents. For example, men tend to choose the bank transfer option and women have a higher probability of donating the money.
Added value: Our analyses give useful insights into the patterns of incentive redemption and how different respondent groups can be reached by different incentive options.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - 2014 (234)
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- Modelling ”don’t know” responses in rating scales; 2014; Manisera, M., Zuccolotto, P.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- The accuracy of self-reported medical history: A preliminary analysis of the promise of internet-based...; 2014; Kelstrup, A. M., Juillerat, P., Korzenik, J.
- Panel Attrition - Separating Stayers, Fast Attriters, Gradual Attriters, and Lurkers; 2014; Lugtig, P. J.
- Dropout Rates and Response Times of an Occupation Search Tree in a Web Survey; 2014; Tijdens, K. G.
- The use of within-subject experiments for estimating measurement effects in mixed-mode surveys ; 2014; Klausch, L. T., Schouten, B., Hox, J.
- Improving the Representativeness of Online Surveys ; 2014; Henning, J.
- GESIS Panel: Sample and Recruitment; 2014
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Distress Tolerance as a Predictor of Risky and Aggressive Driving; 2014; Beck, K. H., Ali, B., Daughters, S. B.
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.
- Measuring well-being: An analysis of different response scales; 2014; van Beuningen, J., van der Houwen, K., Moonen, L.
- The impact of contact effort and interviewer performance on mode-specific nonresponse and measurement...; 2014; Schouten, B., Cobben, F., van der Laan, J., Arends, J.
- Topic sensitivity and research design: effects on internet survey respondents' motives; 2014; Albaum, G., Roster, C. A., Smith, S. M.
- Improving Survey Methods: Lessons from Recent Research; 2014; Engel, U., Jann, B., Lynn, P., Scherpenzeel, A., Sturgis, P.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Beauty is more than screen deep: Improving the web survey respondent experience through socially-present...; 2014; Casey, T. W., Poropat, A.